CPM or Cost Per Thousand Impressions The CPM or Cost company email list Thousand Impressions, the advertiser pays each time his ad is displayed, regardless of whether users click on it or not. The CPM focuses on assessing how many times the ad has been seen on the Internet. This KPI is very useful for branding campaigns in which the objective is to become known and achieve a massive reach. CPM is calculated like this: CPM = (Cost of the campaign / Number of impressions) x 1000 3. CPL or Cost Per Lead The CPL or Cost Per Lead is the cost to capture a lead. company email list is, the cost of obtaining the data of a potential client. The Cost per Lead is higher than that of other KPIs such as CPC, but since you get valuable data such as the name, email or telephone number of the potential client.
CPL = Cost of the campaign / Number of Leads company email list. CPC or Cost Per Click The Cost Per Click or CPC is a payment method for online ads in which you only pay when the user clicks on the ad or banner. Average CPC = Total Cost company email list No. of Clicks For example, imagine that your ad receives 2 clicks: one for S/ 0.30 and the other for S/ 0.50 By dividing S/ 0.80 (the total cost) by 2 (number of clicks), you get a CPC medium of S/ 0.40. 5. LTV (Lifetime Value) The Lifetime Value is the net value of the income that a client generates for us during the time that he is our client. This calculation is a forecast because a priori we cannot know how long a customer will stay with us, what their purchase frequency will be or how much they will spend on each of them.
How is Lifetime Value calculated? There are various company email list to calculate this value, depending on the number of variables that are measured, but the simplest is the following: Automation is normally used to control and monitor a process, machine or device in a computerized way that usually performs repetitive functions or tasks, this with the aim of operating automatically in order to reduce and improve human work, automation can be apply in almost any discipline, and collection management is no stranger to it. It is important to mention that it helps to replace the company email list repetitive and mechanical tasks that a person performs and the decisions that they make in the data processing processes. This is done through the use of logical commands from previously mapped schedules.