This blog I would like to tell you more about the Meta Advantage Suite and all Advantage(+) functions that are currently offered, so that you know which settings regarding automation are all possible. like to start by clarifying the name: 'Meta Advantage Suite'. To me it sounds like a separate environment outside of the Facebook Business Manager, but that is not the case. Loosely translated, the Meta Advantage Suite is a combination of current and future features within the advertising platform that allow you to automate the creation and optimization of campaigns and ad sets . So they are settings and functions within the Facebook Business Manager and you have most likely already seen them.
These functions are split into two different function groups: Advantage and Advantage+ (plus). Advantage features allow you to improve specific aspects of manual campaign sessions Singapore phone number list you settings, such as targeting options within audiences. With Advantage+ you give Meta even more of your hands and let them find the best solution, such as which placements are most suitable. For all Advantage(+) functions, you give Meta more tools to determine for yourself what works best. Advantage Advantage campaign budget (CBO) Campaign Budget Optimization (CBO) is a function in which Facebook itself allocates the set budget to the ad sets within that campaign.
This means you have less control over the spend per ad set. On the other hand, Facebook has an enormous amount of data and therefore knows well how the budget can best be divided. If you use CBO, make sure there are no more than 70 ad sets in one campaign. This limits the ability to perform edits and may increase the learning time. Want to learn more about Advantage campaign budget? Read Meta's article here . Setting Location: Campaign Settings. Advantage detailed targeting This setting uses the set targeting, such as interests and age, as a guideline. If the system finds better performance opportunities outside the preset audience, it will expand the audience and thus deliver ads outside the preset audience.
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