Merge campaigns with the same main topic that were previously split by intent, device, or location, for example. In addition, use exact match and phrase match for your keywords as much as possible and also exclude only the strictly necessary search terms. The algorithm must receive enough data to learn. responsive ads. These are pushed forward by Google as the default advertising option. In addition to two extensive text ads, she advises adding one responsive text ad to your ad group and testing this as much as possible. Over time you will automatically see which ad performs best. In conclusion: everything revolves around the right data.
If external factors around the account change, we need to point the algorithm in the right direction. So there is plenty to manage in the account. Also note that account changes you phone number list are can trigger a new learning phase, the algorithm must be able to reach statistical significance again. So know what to expect when you make changes. Inspirational and practical Quite a load of information as you can see. And this was only three sessions! I therefore found the conference incredibly inspiring and, to experience it digitally from behind the computer, also a special experience.
Logically, the event completely lacked its charm, but that made 'visiting' it very practical: taking as many sessions as possible, quickly making screenshots and notes. In any case, it is definitely worth repeating for me! Don't forget to read Sjoerd's report if you haven't already. It is with mixed feelings that I pack my bag to go to Hero Conf & SearchLove Virtual Summit 2021. With normally destinations like London or Austin, Texas, my own living room feels a little strange. Once you arrive, the lines are short, the food okay and the service mediocre. When I open my laptop I notice that the digital atmosphere is immediately good.